DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Friday, June 15, 2007 17:33

The Screen regularly hold Breakfast Briefings for members and non-members alike. Thursday June 14th saw the first ‘closed’ session for Network Owners only – this was designed to be a forum session for those operators that take 3rd party paid advertising on their networks.

Turn out was fantastic, with 24 of the largest networks in the UK sending an attendee.

The event was kindly sponsored by Cisco – in particular Cisco’s new “Digital Media Solutions” group (contact details at the end).

Apart from a fantastic venue (and breakfast of course), attendees were treated to presentations from…

– myself about the European market and some of the challenges facing it

– Mark Pigou from Screen Events on his plans for ‘THE SCREEN DIRECTORY – NETWORK OWNERS’ PAVILION at Screen Expo 2008

– from Joel Hopwood at Dunnhumby on Dunnhumby’s appproach to TescoTV

Some of the comments from the attendees…

“was good to be appraised of developments at Tesco and meet other members”

“thanks for setting up a good session yesterday and as such we would like to join the screen”

“really superb job yesterday – well done!!”

Network owners who attended deserve a mention and our thanks go to the following for taking time out of their busy schedules to attend and contribute…

Dunnhumby
PointFour
Clubcom
ATM-ad
Liquid Digital
Match Day Media
IQ Group
Life Channel
Pharmacy Channel
MediaTheme
MoodMedia
BP TV
Simply Media
ABC Media
SUBtv
Cabvision
IntaTV
StreetBroadcast
EDL
Baby TV
4D Screens
Avanti ScreenMedia
Titan

Our next (two) Breakfast events will be during the first week of September.

We will begin with a new type of breakfast briefing where The Screen will launch its “CONTENT GALLERY” and invite content providers working in our sector to come and share their experiences and showcase their content.

A day later we intend to have another Network Owner’s Forum.

And of course we will have our 3rd Annual Conference as usual in October

Watch this space !!!

——

For information on Cisco’s “Digital Media Solutions” group contact:-

Frédéric Groussolles
Digital Media Solutions
Marketing Manager, Europe
fgrousso@cisco.com
Phone :+33 (0)1 58 04 33 71
Mobile :+33 (0)6 27 67 64 80
Fax :+33 (0)1 58 04 67 05

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