DailyDOOH

Adrian J Cotterill, Editor-in-Chief

The Out-of-Home Video Advertising Bureau (OVAB) announced Wednesday the full agenda for their second annual Digital Media Summit and VERY good it looks too.

The event will focus on presenting results oriented success stories of brands that advertised on place-based video and digital advertising networks in 2009 and even though it’s only a half day event it looks like a worthy event to attend and may even tempt some of us from the UK back to NYC for it. Even if it doesn’t entice us back from the UK you can be sure it will get the usual great DailyDOOH coverage from our North American contingent.

Bob Garfield, Editor-at-Large at Advertising Age and author of the new book ‘The Chaos Scenario’ will keynote the event and that should be well worth listening to, and all summit attendees will receive a complimentary copy of the book as well.

This year’s agenda is designed to build upon the success of last year by highlighting how consideration became execution with never before seen case studies from blue chip companies like BlackBerry, VH1, Starcom, Chrysalis, MPG, Brand Keys, Arbitron and many others.

Suzanne La Forgia, president of OVAB told us ”OVAB’s event is designed to demonstrate how advertisers and agencies created and executed successful campaigns and attendees will leave this event with actionable information and contacts,”

She added “In addition to sharing case studies, we are especially excited to have executive leaders from the Association of National Advertisers, the American Association of Advertising Agencies and the Mobile Marketing Association join us for a frank discussion on how advertisers and agencies are addressing the challenges and opportunities of incorporating more ‘on the go’ digital media into their businesses.”

The current lineup of speakers includes:-

• Keynote Speaker: Bob Garfield, Editor-at-Large Advertising Age and author of the new book “The Chaos Scenario”
• Jonah Bloom, Editor, Advertising Age
• Bob Liodice, CEO, Association of National Advertisers (ANA)
• Judy Vogel, Sr. VP, Director of Research, PHD (former chair AAAA’s Media Research Committee)
• Mike Wehrs, CEO, Mobile Marketing Association (MMA)
• Erin Simino, Associate Director, Starcom Worldwide
• Robert Passikoff, Ph.D., Founder & President, Brand Keys, Inc.
• Wendy Weatherford, VP Consumer Marketing, VH1
• Ray Rotolo, Sr. VP, Managing Director, Chrysalis

Rob Jayson, President – Strategy, Zenith Media and member of OVAB’s Agency Advisory Board also told us “The OVAB Digital Media Summit is an opportunity to get a clear snapshot of the innovation and progress that’s been made by the major players in the industry … It’s also a chance to continue the dialog on how we can all improve how digital place based media is perceived in the marketing and agency community.”

The Summit is supported by the AAAA and ANA and sponsored by The Wall Street Journal Office Network, Nielsen, PRN, Arbitron, CBS Outernet, Samsung, Captivate Network and Zoom Media & Marketing.

Our only complaint is that the half day would (we think) have been better served in the afternoon. As it is, an 08:00am start precludes some folks from flying in from nearby (say Toronto, Montreal etc) just for the day.

Anyhow it looks like an event you won’t want to miss!!!

ABOUT OVAB

Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising.

This entry was posted on Thursday, October 15th, 2009 at 09:17 @428 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.