Digitalsignage.com And Helius The Plot Thickens
Adrian J Cotterill, Editor-in-Chief
On Friday we asked if digitalsignage.com was being less than honest in the way that it dealt with visitors requesting quotes for digital signage solutions. Rarely has such a story received such an overwhelming response from industry stalwarts, So much so in fact that we decided to run the story again. We even have a special Guest Contribution from Lionel Tepper, Managing Director of Digital Signage Universe who gives us his views on the story.
We suggest that you read these two posts in conjunction with each other.
I guess if you spend USD 20,200 of your own money on buying a domain name, in this case DigitalSignage.com you need to do whatever you can to make money.
A couple of folks have asked us recently how the REQUEST A QUOTE works on that site – there were some questions on how impartial or independent such an online system was?
Nate Nead describes himself on the site, we quote; “As the President of DigitalSignage.com, Nate juggles his time between digital signage software and hardware sales and consulting, website development and SEO, learning about the latest techniques and technology, and writing on the digital signage blog” and even in his (supposed) full biography fails to make mention that he is National Accounts Manager at Helius, Inc. (see his LinkedIn profile here).
That might all be above board but the other day at least half a dozen folks we know received emails from Nate’s brother (Ryan) offering for the princely sum of USD 2,000 a month the chance to join a lead referral program! Ryan Nead disputes this figure in his comment here on this post and says that it was much more like USD 500. The point here however is not the amount, USD 500 or USD 2,000, it’s the deception purposeful or otherwise.
Whilst we don’t know for sure that Helius gets the first pick of leads submitted to digitalsignage.com I certainly would not be comfortable paying for leads that a competitor had already picked through AND that must certainly be a real possibility with Nate working for Helius. We reached out to Helius for comments on this story and they never replied (we will try again as we are seriously interested in their response).
Nate obviously thinks highly of himself (absolutely nothing wrong in that, yours truly does not exactly hide one’s light under a bushel either), on his own blog he writes “I also manage the largest digital signage industry portal at digitalsignage.com. This asset helps glean regular and viable leads for the digital signage industry worldwide … Such leads are sold on a contractural <sic> basis to numerous companies around the globe, producing a nice residual revenue stream for myself and my parnters <sic>. Since the site’s official launch in early 2009, it has been the recipient of over 8,000 monthly visitors”
If he only gets 8,000 visitors a month it is hard to see how he can claim to be the largest? By what other metric could he possibly so claim?
We get those sorts of visitor numbers in a week and expect Digital SIgnage Today and Bill Gerba’s blog do as well!
October 22nd, 2009 at 18:16 @803
Hi Adrian,
Yup, we were solicited by digitalsignage.com also. That Helius might get first dibs on any good-looking leads definitely diminishes the value of that service in my mind 🙂
October 22nd, 2009 at 19:11 @841
I think Nate is also less than honest about his relationship with DEPLOID, a so-called advertiser on his site.
I got this email from him back in February, 2008…
Hi,
My name is Nate. I work for a company trying to start a digital signage network. I’m emailing several different companies so we are able to get exactly what we want in terms of hardware and software. Keeping costs low is of utmost importance to us. I want the software to have the following abilities:
Always connected to the web
Run through a web interface such as Internet Explorer, Mozilla Firefox or a similar program.
Remotely controllable through a web interface that we can put on our website and that will not be monitored in any way by your company.
We want the hardware to be compact enough to be able to fit behind a small LCD screen. Really, the most important thing to us is the ability to run a network with already established software. We do not want to develop new software or have to reinvent the wheel so to speak. The easier it is for us to install the software into a friendly userface via our website the better. We already have billing taken care of for our site, but we just need the digital signage portion to be able to be installed without too much headache.
Also, if you could send me the information regarding what this will cost initially and also for each system we install, I would really appreciate it. I’m not really too interested in economies of scale here or some monthly payment requirement. We are more interested in a fee that would just encompass hardware and software for each unit installed.
Thanks for your help and I hope we are able to do business with you soon! I look forward to hearing from a representative!
—
Nate Nead
http://www.deploid.com
http://www.taggwords.com
mobile: 425-829-1106
fax: 702-944-9877
—
Turns out that they didn’t start a network BUT instead a software company.
A change of plans, or lack of ethics?
You decide!
October 22nd, 2009 at 19:39 @861
Well just looked at the Deploid website and it took 30 seconds to realise that its a white label of http://www.mediasignage.com/ so the tangled web gets more and more tangled !!!!
So Deploid is Devoid of any of its own IP 🙂
October 22nd, 2009 at 20:03 @877
You can even read this post on digitalsignage.com !!!!!!
http://www.digitalsignage.com/news/1974/is-digitalsignagecom-being-entirely-truthful
PMSL
October 22nd, 2009 at 20:54 @912
True Adrian. 8,000 monthly UVs doesn’t hold a candle to the true top sites in this industry.
October 23rd, 2009 at 02:58 @165
Why waste my time with reading a bogus titled article. You could sum it all up with “My site is bigger than yours!” Isn’t that really all this is about???
October 23rd, 2009 at 07:22 @348
Much ado about nothing. Do you think that Helius really owns the digitalsignage.com site? I doubt it. Logically, he would make more selling the leads to the industry than just to Helius.
I think you’re wasting your time and giving him nice publicity at the same time.
Pete
October 23rd, 2009 at 08:59 @416
Mark Trenden & Signage Provider
I utterly disagree. This outfit has been ringing around the industry (yes his Brother rang me a few weeks back) offering leads for $2k a month WITHOUT full disclosure.
If I were Helius would I employ a guy who also is a ‘distributor’/OEM for another supplier (mediasignage) and ALSO runs a site that makes revenue from advertising and lead generation? No would I heck as there is a massive conflict of interests not to mention only so many hours in a working day to accomplish things.
This industry needs more morally honourable and transparent people not less. This is not the Time Share industry.
October 23rd, 2009 at 13:55 @621
Adrian,
Wanted to thank you for providing in depth articles about subjects we want to hear about…and sometimes doing it in an entertaining way. Between DailyDOOH and James van Etten’s Clippings I get all the news I need about DS. You boys in the UK (and beyond) are doing something right.
October 23rd, 2009 at 17:50 @784
I think this is a waste of time to post put this is really funny. It reminds me of high school eight years ago when guys where fighting over the most attractive girl in this case the most attractive website. Guys you can’t have her, she deserves more. Adrian, I’ve never meet you I bet your a nice guy, keep dating the girl (website) you have.
Lets be honest signage providers and leaders. You know how much I quoted you for those leads and it wasn’t 2k a month was it? Does $500 a month sound correct? I am from the X generation known as the generation that won’t amount to much. Let me tell you who I am. I am a traditional salesmen the one goes outside rain or shine and knocks on doors. I am not the type in this industry who sites behind a computer and writes software code or puts up fun post to read to wait for leads trickle in. Be afraid of Nate’s Little Brother Ryan Ray Nead the one who beats the street. Be afraid. Best of luck with the internet or is it called the world wide web not sure what words I should us to describe it. Sound familiar? We will all success if time is spent on working so you go back to your computers and I am going to hit the streets.
October 23rd, 2009 at 19:05 @836
Dear Mr. Nead,
With all do respect, your reply is total lame!
The issue at hand is honesty and transparency. We don’t care about digitalsignage.com. What we do care about is your operational tactics and what appears to be your complete lack of ethics!
The issue isn’t the price you “quoted” for leads— The real issue is your complete conflict of interests running a “resource portal” that’s really not a resource for anyone. You’re using digitalsignage.com to feed leads to your “other” companies at everyone else’s expense!
Why don’t you answer the issues directly and stop the bullshit?
October 23rd, 2009 at 19:42 @862
Mr Nead
Salesman or not my company will not be buying any of your snakeoil.
http://en.wikipedia.org/wiki/Snake_oil
October 23rd, 2009 at 22:53 @995
Oh Ryan, one day you will look back on this and … well, no, actually you probably won’t look back and laugh.
All I will suggest is that your response was not your finest moment, at least I’d hope not.
October 23rd, 2009 at 23:07 @005
Let me address.
1. Nate blogs. That’s all he has time for. He does it in his spare time. Currently, he’s applying to JD/MBA programs, working full time, and dating a nice lady. He’s a busy boy.
2. Helius, if they receive any leads from Nate, pay for them. Nate was being 100% honest when he said this: http://www.digitalsignage.com/blog/2009/06/18/listen-up/
3. Nate knows more about industry leads than any other fool around. Helius buys them from DST.com and digitalsignage.com and other sources.
4. We get some dang good leads, which we are willing to sell exclusively if people would pay for them. Unfortunately, it’s tough to trust anyone in this industry.
5. Since Nate submitted his application to the various MBA programs which is what this post was all about: http://natenead.com/more-application-essays-for-mba-programs/
our site traffic has nearly doubled. And our leads have also nearly doubled. In fact, the same day this post came out, we received over 10 sweet leads.
So, it’s us against the world huh? Our word against the accusations. I’m sorry it’s gotten so personal. It’s sad really. But frankly, customers will never see these rants back and forth, regardless of how much you wish they could. When you’re on top, no one likes you. Good, I’ll take the heat. Sad also is the fact that Nate just blogs and it took Adrian this long to figure out he was at Helius. He’s been there about 16 months now.
P.S. sooory abt the bad grammr in my last post 🙂
P.P.S Lionel, the only reason we ever built a better directory than yours is because you threatened us. Do you remember that? ole’ pal 🙂
http://natenead.com/youll-shove-the-lawyer-where/
Those that want to be professional know where to contact me.
Ryan Nead
digitalsignage.com
October 23rd, 2009 at 23:18 @012
“The truth will out”
Thanks for the snake oil link.
It’s good that those looking to get the “truth” out won’t even show their identity.
October 24th, 2009 at 03:17 @178
At the top of digitalsignage.com webpages there is a partners link. Their partners page says they are partners with helius and deploid. I think this is being made into a bigger deal than it needs to be.
Lets be professional here.
October 24th, 2009 at 08:28 @394
What a complete and utter ass. As low and dishonest as one could ever imagine. Sure a dim future in the DS sector looms. A snake in salmon skin!
October 24th, 2009 at 10:15 @468
Ryan, did you really just write “it’s tough to trust anyone in this industry” in your comment above?
I think that is exactly the point that DailyDOOH was making in exposing your little scam. Have you perhaps finally got the message, especially why everyone seems to be so angry with you?
I see also that you mention Nate applies for an MBA and your site traffic doubles and you get “10 sweet leads” – Wow that’s a clever marketing trick that they don’t teach you at Harvard, perhaps we must all try that one!
October 24th, 2009 at 11:10 @507
Ryan there you go again trying to deflect the situation. I don’t believe my anonymity is the issue here do you? Lets just say I am one of those industry leaders as you call us who believes that honesty and transparency will always win over short term greed and obfuscation of the truth and who feels like I now a need a damn good shower after almost being suckered into your lead referral program (at whatever a month). The fact that I feel so ‘dirty’ is the reason (unusually for me) why I am posting here.
If you feel compelled to reply to this any-more why don’t you put your energy into explaining your and Nate’s relationship with Deploid?
Is that Helius get all the enterprise leads, deploid get all the smaller (SaaS) leads and those ‘lucky’ enough to be paying you get what’s left – the crumbs so to speak?
October 24th, 2009 at 11:41 @528
王子尔
Unfortunately the partner page does not say…
Partner 1 employs the owner of this site
Partner 3 is owned by the owner of this site
Goodness knows about Partner 2
October 24th, 2009 at 13:40 @611
I would like to set the record straight for everyone reading this post. We ended up butting heads with Nate and Ryan Nead early last year BEFORE the actual launch of digitalsignage.com. I caught him and his brother STEALING information from our site in order to build their Website. Their directory information was built entirely using information from our Directory.
I caught them red handed when they used our directory to dig up email address to send out a mass (Spam) email using information from our Directory. They of course denied everything, and after a heated exchange with them (which you can read at the link above), we both moved on.
The Nead’s posted my private email to them on their blog in an effort to try and embarrass me—I assure you Nate I’m not embarrassed at all. I’ll admit that my language in my e-mail to you was a bit harsh, but you guys were STEALING months of hard work from us! Given all of the events that have unfolded in the last few days about digitalsignage.com I feel I did the right thing at the time.
So, Mr. Nead, in addition to your other misdeeds, everyone now knows that YOU are THIEVES!
In addition, there is a new post on the DailyDOOH that everyone should read: http://www.dailydooh.com/archives/17828
Those companies that have White Papers on digitalsignage.com should read today’s post where I point out that your intellectual property is being used AGAINST you and, as a marketing tool by the Nead’s to grow their other businesses. Business that are in DIRECT competition with you! If you’re smart you’ll DEMAND that they REMOVE your property from digitalsignage.com. You will also learn in today’s post that DEPLOYED Digital Signage is not the only business that they have going— Go read and learn the truth:
Here’s the link to today’s posting for more details: http://www.dailydooh.com/archives/17828
October 24th, 2009 at 14:03 @627
Sadly, Ryan (or perhaps that was Nate taking a break from his arduous application process to ghost write for someone who skipped a few English classes in high school “eight years ago”), your own words tell all that is needed for a rational person to draw conclusions. Let’s take a look from your post above:
1. Nate blogs, etc: Of course he works full-time. He apparently owns three businesses, one of which competes with his employer. And having read his blog posts, I would suggest he stick to sales.
2. Helius, if they receive any leads, etc: “If they receive any leads”? Can you not answer the question asked? Do they receive leads or not? Because the answer is curious either way. A key sales executive is employed by a company, and sells (or withholds) sales leads to his employers. He neglects to tell his employer that he also gives/sells leads to a competitor that he owns. That they seem not to care either way makes them either complicit or just plain dumb.
3. Nate knows more about the industry than any fool around: Certainly not proven by his writing. Certainly not proven by the market success of his employer or his own various shadow companies. But I guess if you qualify it by saying he knows more than a fool (using yourself as an example), then the statement could be factually correct.
4. We get dang good leads, etc.: Yeah, sure you do. Those Nigerian gas station deals, Abu Dhabi hotels, unfunded startups in India and one- screen church deals in Iowa are dang good. As for your comment on trusting, I defer to “Mr. Adama” above.
5. Nate’s MBA submissions, etc.: Cause and effect, one must infer. Sure thing. By the way, I encourage Nate to take the Business Ethics course in his first semester.
Finally, your tough guy persona is rather tiresome and laughable, as is your assumed leadership position in anything resembling a business. You are just another young (and immature) guy hustling for a buck: congrats for your energy, but get over yourself.
The site itself is remarkable only for its name. The content consists of any press release mentioning digital signage, and the seldom coherent ramblings of the “busy guy”. Of course, neither matter to you or Nate, since the site exists only to trap the very high quality “customers” who would limit their research to the top of a Google search, and then “trust” you to direct their well-funded business plans to “top” solution providers. Yup, those would be leads I’d be anxious to buy and then put my best people on. Not.
October 24th, 2009 at 15:10 @673
Quote: “P.P.S Lionel, the only reason we ever built a better directory than yours is because you threatened us. Do you remember that? ole’ pal http://natenead.com/youll-shove-the-lawyer-where/”
Dear Mr. Nead,
Yes, of course I remember. How could I forget!
I would like to set the record straight for everyone reading this post. We ended up butting heads with Nate and Ryan Nead early last year BEFORE the actual launch of digitalsignage.com. I caught him and his brother STEALING information from our site in order to build their Website. Their directory information was built entirely using information from our Directory.
I caught them red handed when they used our directory to dig up email address to send out a mass (Spam) email using information from our Directory. They of course denied everything, and after a heated exchange with them (which you can read at the link above), we both moved on.
The Nead’s posted my private email to them on their blog in an effort to try and embarrass me—I assure you Nate I’m not embarrassed at all. I’ll admit that my language in my e-mail to you was a bit harsh, but you guys were STEALING months of hard work from us! Given all of the events that have unfolded in the last few days about digitalsignage.com I feel I did the right thing at the time.
You may also note that the there are nine responses on Mr. Nead’s blog. Unfortunately, Dick Trask, who we all know and respect was unsuspectingly caught up in Nate Nead’s nonsense. The other responses (Esther Perry, BloggerBen, etc.) are friends of Nate who he recruited to reply. The fact that the Nead’s took a PRIVATE email and made it public in order to advance their evil plan speaks volumes about their lack of ethics!
So, Mr. Nead, in addition to your other misdeeds, everyone now knows that YOU are THIEVES!
In addition, there is a new post on the DailyDOOH that everyone should read: http://www.dailydooh.com/archives/17828
Those companies that have White Papers on digitalsignage.com should read today’s post where I point out that your intellectual property is being used AGAINST you and, as a marketing tool by the Nead’s to grow their other businesses. Business that are in DIRECT competition with you! If you’re smart you’ll DEMAND that they REMOVE your property from digitalsignage.com. You will also learn in today’s post that DEPLOYED Digital Signage is not the only business that they have going— Go read and learn the truth:
Here’s the link to today’s posting for more details: http://www.dailydooh.com/archives/17828
October 26th, 2009 at 19:01 @834
This has all been very fun to read! It reminds me of the ongoing spat between everyone that has ever been involved in OScommerce and all its derivatives.
It can all be summed up as a bunch of guys (I’m assuming all males) playing king of the hill and using issues such as transparency, honesty and other noble terms as their weapons for launching assaults.
What I find extremely amusing is that Lionel on his own site, isn’t transparent in his relationships with the companies he is involved in. In an FAQ section on his DSU website I found this:
Q. Is Digital Signage Universe affiliated with any company
that receives our request?
A. No. Digital Signage Universe is NOT affiliated with any digital signage provider, integrator, tradeshow, event, conference, software developer, or hardware manufacturer.
What about Motion Stream???
Lionel is clearly the pot calling the kettle black.
As for DailyDOOH, I’m not sure what their financial motives are but it really doesn’t matter – to me they all provide a degree of relevancy. As far as ethics is concerned, you’re all a bunch of ninny nannies! I learned long ago that in regards to ethics and business it is all to relative, especially depending on the industry. Most of my background is in the TV and film production industry where the very things you criticize here are the ethics upon which that industry was built. The networks are in bed with the film studios which are owned by totally unrelated companies that have international holdings and stakes in news organizations, etc.
Business, these days, is measured in acquisitions and mergers. It only makes sense that Nate Nead or Ryan or whoever would want to have ownership in a variety of the elements that makes up an industry. All I see is a bunch of pansies whining because Ryan has something they want or accomplished something they can’t. As a buyer, I don’t care what other holdings he has as long as the service he provides is sufficient for my needs.
At the end of the day, the ones that really matter aren’t the site owners that are trying to prove their place in the WWW by shoving out some other player, it is the consumers of the services this industry provides.
The sites in question all provide information and require time, energy and money to operate ($20,000 for a domain!!!! WOW!) so it is only natural that they all have a method for recouping those costs. It’s capitalism dummies!
Typically, I’m just a lurker and read DailyDOOH and Digital Signage Universe but now seeing the love triagle that wasn’t evident until now, I certainly need to add DigitalSignage.com to the mix. This has all been too fun and amusing – there is no way I could pass up posting a comment on this. I’d love to hear Nate’s take on this! Hopefully he is as willing to gossip about his competitors as much as Adrian and Lionel have.
Ok, I gotta get back to work on stuff that really matters 🙂
October 26th, 2009 at 19:48 @867
Mr Trenden
I am so glad that you think this is all about who is bigger etc..
Maybe TV, film production and ethics are really mutually exclusive, and if you think selling ‘quality’ leads with at least 2 conflicts of interests is acceptable, then can I politely suggest you go back into that industry.
In my world its called biting the hand that feeds. Other ‘portals’ may have other connections sure but how many sell leads that are no more than BUMF (http://acronyms.thefreedictionary.com/BUMF)?
October 26th, 2009 at 22:01 @959
In Reply to Mark Trenden Regarding: Motionstream
Hi Mark,
If you had taken the time to look at the “About Us” page of our Website you would have seen that we DO identify that Digital Signage Universe is owned and operated by Motionstream, we have ALWAYS made this clear on our site from day 1. We also make this clear to all of our advertisers beforehand:
Here is the link if you care to read it:
http://www.digitalsignageuniverse.com/about.html
Motionstream sells pre-packaged, royalty-free high-definition content for digital signage systems. Our advertisers are all HARDWARE and SOFTWARE developers, NOT content developers—so there is NO CONFLICT OF INTEREST with any of our advertisers and sponsors.
If a content developer were interested in advertising on our site we would make it clear to them that we ALSO have a content business. They can then decide for themselves to advertise or not. We have never hidden these facts.
The issue with the Neads and digitalsignage.com is the fact that they HAVE HIDDEN their relationships while soliciting business from the same companies that they are competing against. This is a HUGE conflict of interest, and that’s the whole reason why we are up in arms over these issues.
We’re all waiting for Nate to respond. So far his silence speaks volumes.
I don’t believe that anyone, including our site, is interested in “shoving out” anyone. Every Website in this space has something to offer and it’s up to readers to decide where they want to get their information and if what is being delivered is relevant to their business.
There’s a big misconception in this space about Google and keyword search. Many people who are just learning about digital signage for the first time—–don’t even know what to call it. It is inside out thinking to assume that they do. If you don’t believe it, then talk with your friends and relatives. Asks them if they know what digital signage is? Some will know, but a large majority won’t. It has been reported around the industry that traffic for the keywords “digital signage” has been steadily rising. This is true. But has anyone stopped to think that the rise in traffic is largely self-generated by the digital signage business itself? Ask yourself, how many times have you used the keywords “digital signage”?
We can see from our analytics that people use a wide range of phrases and description in trying to find information on the Web, so they find our site through many other kinds of searching. Another factor in our traffic is that since we cover industry news and have feature articles, our site often comes up for a wide range of search results—well beyond the “digital signage” keywords. Believe it or not, the fact that digitalsignage.com sits at the top of page 1 for the keywords “digital signage” is not that important us. What’s important here is their unethical business practices.
Also for the record, our primary business is managing Digital Signage Universe. We no longer develop content under the Motionstream label. We only sell the existing content through direct sales and through ThoughtEquity Motion.
Anyone who develops content for a living can tell you that the market for content is not good. With the decline in advertising spending, the demand for stock content has also dropped considerably. We would sell the Motionstream content libraries off completely if there was buyer willing to make a reasonable offer for the content. It is not core to our business any longer.
October 27th, 2009 at 00:20 @056
On more thing… in reply to Mark Trenden:
This whole argument was NOT started by us. The “Digitalsignage.com And Helius The Plot Thickens” story and all of the early responses that are found here were started by the software and hardware providers whom were approached by digitalsignage.com to buy their so called “Leads.”
When these companies looked deeper into digitalsignage.com they discovered all of the conflicts of interest—which has set this entire argument in motion.
This is NOT an argument about who has a better information portal. This is an argument about business ETHICS, or better—the lack of ethics demonstrated by digitalsignage.com.
We saw the RSS feed about this post and joined the “conversation” because we felt strongly about this subject, and we because we had a bad experience with Nate Nead early on BEFORE he launched digitalsignage.com where content was stolen from our site. (Read our earlier post above). We wanted to share our experience and information about digitalsignage.com with everyone in the industry.
October 27th, 2009 at 02:38 @151
Ok, it took a few days but this finally got out of hand. Somebody just called other people “a bunch of ninny nannies!”
If I have the acronym right, I am ROTFLMAO …. which is hard to do and still use a keyboard, I’ll tell you.
October 27th, 2009 at 05:12 @258
This is just speculation to open discussion but: Who gets leads generated from Daily Dooh? surely not Adrian et al? That would not be ethical. Surely his ultra high consultancy fees (as he once sarcastically mentioned some company could not afford on this blog some time ago!) and services are never put to use in the digital signage industry??? that would not be right!! of course there is no evidence, all there is is trust. Yes, these Nead brothers seem to have a conflict of interest but dont tell me this blog as a extremely important online media is not in a similiar situation either?
In the end this mierda being discussed here is like a bunch of chimps fighting over an onion http://www.youtube.com/watch?v=g1Ajnu705iY .
All sounds a bit Citizen Kane to me – either the media covering that particular industry has no vested interest in the direct deployment of those technologies/businesses or it should not be a media for that sector at all…
Yes these Nead chaps are not the brightest or most responsible/ethical brothers as suggested by this post, but is Cotterill himself the Almighty or Allah?? How does he decide who is morally in the right?? Perhaps he should stop doing any consulting for ANY digital signage project because there just might be the slight chance that he also may sniff a very juicy opportunity and get involved on the project…is it worth the potential future risk to this media?
Of course this is all speculation, but i think for all that finger-pointing towards that digitalsignage.com blog and the Neads (what a crime to buy a domain name for that price when there are children dying of hunger in pakistan) sometimes it would be worth realising that in the end the responsibility for objectivity/neutrality in journalism is why journalists do not get paid as much as other roles!! They do it for intrinsic not extrinsic motives. So for example, why even bother having advertising on dailydooh??? Because everyone has a need for CASH/power, and that is where the edges begin to blur and temptations begin to rise. Temptations that frodo baggins could not resist, only jesus, god incarnate overcame but only after sweating blood.