Russ Curry, Ministry of New Media
Ad Sales agency Futuramedia decided to celebrate reaching 4,500 screens installed in France with a 103 inch LCD screen in the shopping centre in the provincial French town of Noyelle Godault.
The aim is to bring some more life into the mall and show the impact that on-screen messages can have. For the agency, this stunt helps to mark the development of their network and demonstrate the increasing visibility of on-screen campaigns.
Futuramedia owns two digital screen networks – one in shopping centres and the other in pharmacies – reaching a total audience of 100 million contacts each month.
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