Good News In A Dreary Media Landscape
Gail Chiasson, North American Editor
Adcentricity’s president Rob Gorrie says that business for 2009 is now at between 750% and 800% over last year – and Canada is responsible for 55% of that growth.
“Digital out-of-home is much more active in Canada,” he says. “However, Montreal is about a year-and-a-half behind in the sector compared to other major Canadian cities.”
“Fantastic results in about 5,500 convenience stores,” accounts for a large part of this year’s growth, says Gorrie, and bookings are already looking good for 2010.
October 26th, 2009 at 19:11 @841
With all due respect to Rob, Adcentricity typically sees only the ad-rev side of the business. On the “core business process” digital signage deployments (non-ad driven), Montreal is more than holding their own. A few fantastic firms are making great inroads in the market.
All in all, great news.
Dmitry.
October 28th, 2009 at 13:06 @588
That is a big huge blanket statement! Rob works hard and must have done well, but what are your statistics based on? FYI, there is big huge business in Asia and Europe, by far greater than North America in 2009.
-m-