These AdBikes from MOOH (Media Out Of Home) Ltd [1] looked suspiciously like the really nice Captive People’s Tricast initiative [2] that ran around London back in 2007 and lo’ and behold they are!
Steve Morahan (original co-founder Captive People) told us from his new base in the Netherlands, that “my old business partner had them gathering dust in his garage” – and voila they have now been put to good use.
Before its collapse, Captive People was one of Steve Morahan’s early ventures. He is now, under the guise of WeDooh, a co-founder of Doohjobs [3] of course.
The AdBikes are marketed (same as Tricast) as having…
- 55” HD LCD
- Full AV (Audio Visual)
- Bluetooth Enabled
- SMS Enabled
- TV, AVI, MPEG, Web
- Live Updates – 3G*
- Carbon Neutral
- 90% Recall Rate
- Subject to upload charge
With the old Tricast systems, BreezeTech powered the Bluetooth and remotemedia supplied signagelive for each of the units – we are not sure if this is the same now.
AdBikes are sold we are told, for as little as GBP 350 per day in London and come complete with a trained rider / campaign ambassador, LCD Screen, vinyl wrap (for 1+ week campaigns). Prices vary for campaigns outside of London.
We like!