3rd Party Comparable Audience Data
Adrian J Cotterill, Editor-in-Chief
At OVAB’s Digital Media Summit today, eleven member companies announced that they had completed their third party audience research studies based on the Audience Metrics Guidelines published by OVAB back in 2008.
As Suzanne La Forgia, President of OVAB told us “This announcement marks a significant shift as a large group of networks made the investment to move beyond traffic measures as their media currency to data based on audience impressions”
More on this story on Thursday.
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