Russ Curry, Ministry of New Media
Futuramedia’s network of 3,000 digital screens, ‘Futurapharma’, has recently been chosen to run Prevention and Ethical Health campaigns such as those on Hepatitis B (Brystol-Myers Squibb Laboratories); Hypertension (Sanofi-Aventis Laboratories); Vaccine against Cervical Cancer (GlaxoSmithkline Laboratories); Strokes (INPES campaign) and ARMD (age-related macular degeneration – Novartis Laboratories)
Futuramedia’s screens are located in some of the biggest pharmacies in the country and clearly have their role to play in spreading information about health campaigns at a national level.
The 3,000 screens show campaigns on a daily basis, and during a full one-month campaign period, reach over 30 million contacts.
November 17th, 2009 at 07:42 @362
Hi Russ, nice article. It should be noted also that Futuramedia’s entire network is running on Scala. Best regards, Oscar