KineticWW’s Top 10 Digital OOH Formats
Adrian J Cotterill, Editor-in-Chief
Ivan Clark is perhaps one of the two most influential people in the UK digital out of home media buying space. Ivan has wide-ranging experience across the media industry and heads up digital at OOH media agency Kinetic Worldwide, as managing director of it’s UK Destination Media Group
Ivan has very kindly put together for us his top 10 digital OOH formats in the UK – we even have a short video preview of the top 10 that you can see on our – DailyDOOH SHOWCASE – feature, main page of web site.
If your network is on his radar screen then you are off to a good start in life!!
Ivan’s list is below complete with a quick one liner from him also about each…
- CBS Digital Escalator Panels (DEP)
- Titan Transvision
- JCD Primetime
- Clear Channel Piccadilly Lite
- Cabvision
- City Gateway Media
- ATM:ad
- i-vu
- Healthclub Channel
- Streetlive
“darling of creatives, a must for a site tour, perfectly captures the audience’s attention”
“the granddaddy of large scale OOH digital, improved impact with quality SKY content”
“Quality screens, quality locations. Could have been higher with locations installed as planned”
“The iconic London West End location, now available for tactical campaigns”
“Screens alone can work, how about livery too? Why not create your own channel like Chanel”
“Unusual format finding its fans amongst brands targeting Manchester’s funky crowd”
“Still needs to grow, one to one vouchering a unique proposition”
“True one to one full interactivity possible, high value customers”
“Fits behavioral targeting briefs, similar engagement too TV commercials”
“Not the most expensive technology, reliability unknown, rollout unsure. However, prime city centre locations for shoppers and nightlife”
Follow DailyDOOH