Phoenix, Arizona: Droid Spotted
We love this interactive campaign used to launch the new Verizon Droid Phone in the US.
This photo was taken on location in Phoenix, Arizona.
PEARL Media we believe designed, developed and created an interactive game where consumers can come up to the storefront window and actually move the arms of the Droid Robot Phone to collect Phone APPS, enter emails and try to get the high score.
December 15th, 2009 at 13:16 @594
Was the entire screen a touch screen? How many such installations were made for this campaign?
Tnx
Devang
December 15th, 2009 at 14:30 @645
Yes, please…..more details. thank you
December 15th, 2009 at 20:11 @883
There were 4 Total Storefronts. Gesture Based and Touch Technology were used to allow consumers to move the Droid Hands and catch falling Droid Apps.
When game was finished, initials and emails were entered to get high scores and send consumers additional info.
Over 800 people are playing a day