We love this interactive campaign used to launch the new Verizon Droid Phone in the US.
This photo was taken on location in Phoenix, Arizona.
PEARL Media we believe designed, developed and created an interactive game where consumers can come up to the storefront window and actually move the arms of the Droid Robot Phone to collect Phone APPS, enter emails and try to get the high score.
3 Comments To "Phoenix, Arizona: Droid Spotted"
#1 Comment By Devang Shah On 15 December 2009 @ 13:16 @594
Was the entire screen a touch screen? How many such installations were made for this campaign?
Tnx
Devang
#2 Comment By June Hagman On 15 December 2009 @ 14:30 @645
Yes, please…..more details. thank you
#3 Comment By JOSH COHEN On 15 December 2009 @ 20:11 @883
There were 4 Total Storefronts. Gesture Based and Touch Technology were used to allow consumers to move the Droid Hands and catch falling Droid Apps.
When game was finished, initials and emails were entered to get high scores and send consumers additional info.
Over 800 people are playing a day