DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Neo Advertising own a few companies that work in the online space (as well as digital out of home of course).

We notice that one of them – TheTimeTV – founded in 2006 and billed as the Watchmaking Channel – has just done a deal with Horlogerie.com

TheTimeTV retains the emotional aspects of a traditional TV channel, yet offering an innovative Video-On-Demand concept 24/7 – Anytime & Anywhere. Being distinctly unique, TheTimeTV and Horlogerie.com allows its viewers to have an unrivalled experience in watching the latest news and happenings in the world of luxury watches.

Alexandre de Senger, Marketing Director of TheTimeTV told us “Our top viewers are mostly Baby-Boomers and Gen-Xers among the upper 25% income earners around the world, and very often, they are the group that are most willing to indulge in some of the finest offerings in life such as luxury watches. However, for most of them, they are not contented in just reading or looking at pictures but prefer something more emotionally appealing. And this is what we can provide them.”

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This entry was posted on Monday, June 16th, 2008 at 05:58 @290 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.