Email Explosion
Adrian J Cotterill, Editor-in-Chief
Two-week long ‘Email Explosion’ campaign launched yesterday with Titan Outdoor advertising Vodafone. Booked we think by Kinetic. 16 railway stations in the UK are featuring the campaign.
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June 18th, 2008 at 13:41 @612
funny.
Wireless Telcos have been spending like CRAZY in Canada in DOOH for a couple of years now.
In the states, not so much. I spoke to a pretty senior media sales guy in the US and his comment was “they (wireless) just won’t spend in the space” (Digital OOH).
A week later a great report came out that the telco spending in Outdoor was up 35% and that Digital was next step.
Wirless telecommunications is going to be a very large part of spend IMO