zpizza Introduces Mobile Experience Through Mocapay
Gail Chiasson, North American Editor
Denver-based Mocapay has developed a strategic relationship with zpizza, national gourmet pizza, sandwich and salad chain, whereby zpizza will leverage the Mocapay platform to mobilize its gift and customer loyalty program to support its marketing and sales initiatives.
Using Mocapay’s mobile
Software-as-a-Service technology, zpizza, headquartered in Irvine, California, can provide its customers a secure mobile commerce solution. The company also has the ability to distribute customized promotional text messages and mobile coupons to customers on a national or regional scale, or targeted to specific store locations. Mocapay is initially launching the mobile experience platform within zpizza’s Colorado and Southern California-based locations. (zpizza is currently in 16 states, Mexico, and the Middle East with 94 units in total – and growing.)
“As zpizza grows, we continue to search for ways to differentiate the brand and engage with our customer base,” says Amir Sabetian, vice-president of operations, zpizza. “Mocapay’s platform is a SaaS technology so it’s easy for us to implement and scale over time. By working with Mocapay, we now have a new, targeted channel to reach our customers while supporting our marketing and sales efforts and ultimately building customer loyalty.”
Through the relationship, zpizza mobile account holders are able to conduct mobile transactions at the point-of-sale, access their account balance and transaction history, find the nearest zpizza location accepting mobile gift and loyalty, and reload their zpizza account, all from their mobile phone. Customers can also conduct mobile gifting, which allows real-time gift giving directly to another mobile phone. Not only is this a customer benefit, but mobile gifting helps zpizza to increase its revenue and customer base.
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