Motomedia The Masters Of Format
Adrian J Cotterill, Editor-in-Chief
It doesn’t seem to matter what format screen these guys use, Motomedia tend to come up with something innovative and exciting to advertisers every time they roll out a new deployment.
A few weeks ago they used old Cathode Ray Tube (CRT) television monitors for a binge drinking campaign in London, a massive 8 windows long and even delivered the sound through the glass shop front window, this week we believe they will be using rear projection for a campaign for the ‘Sure For Men’ deodorant in Dublin and we understand that they are also likely to use Screen Technology’s ITrans modules (a la Harrods) for a couple more retail installations that are coming up in the UK.
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