CAN Media Joins OVAB Europe
It was announced at today’s ISE DOOH Business Conference in Amsterdam that CAN Media, never.no and Bluefox have all joined the Out of Home Advertising Bureau (OVAB) Europe.
As we said in an earlier post “this effectively adds important influential ecosystem, media owner and mobile integration members from Paris, Preston (UK) and Oslo (Norway)”
Dirk Hülsermann, President of OVAB Europe told us “The three new members are strengthening our position as a European lobby of providers and service providers of audiovisual media at the POS and POI and are immediately bringing additional valuable experience and expertise into our network”
He added “With Can Media from the DOOH scene in the UK we have gained a real heavy-weight and, through this, we are shifting our emphasis onto media”. CAN Media of course join existing founding (media owner) members Neo Advertising and ECE Flatmedia in OVAB Europe.
Phil Austin, CEO CAN Media told us “I am absolutely delighted to be joining OVAB Europe as I can see it rapidly developing into a very credible organisation”
He added (and this is important) “Our industry needs an organisation that will ensure that both its members and their clients receive a consistent and accurate message. A great driving factor for me agreeing to join OVAB Europe was not just the quality of the founding members but also the motivation they demonstrated in our meetings”
Phil continued “Our industry has become more and more fragmented as new players are entering the market with bold predictions at the same time as last year’s entrants are leaving the market. OVAB Europe has the opportunity of consolidating the market and, for the first time ever, give our industry credibility.” and of course he is spot on. CAN Media are undoubtedly the UK market leaders, with profits (yes ‘profits’), a good business model, bold vision, great management team and hard working and knowledgable employees.
It’s great to have these three companies add to OVAB Europe and all will contribute in their own way – CAN Media are indeed a heavyweight and well respected in the industry so maybe it will also make other people consider their position on membership.
Watch out though for never.no – one of those hidden gems of a business with have got TV and mobile integration pretty much perfect and are starting to make big waves in OOH and DOOH.
Kelly Moulton, Vice President of Marketing for never.no summed it up nicely when he said ”Building credible audience metrics is at the absolute core of this industry’s growth – indeed survival – going forward, and we wish to take an active part in its development. never.no believes OVAB Europe will be the formative force in this regard.”
About OVAB Europe
The OVAB Europe is the first independent Europe-wide lobby of providers and service providers of audio-visual media in POS and POI. The association is an extension of the existing organisation of the digital Out-of-Home industry and in this function focuses exclusively on the Out-of-Home media sector. In this way, the association is a central point of contact and source of information for all matters relating to industrial partners and system providers in this field.
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