DailyDOOH

Adrian J Cotterill, Editor-in-Chief

As the economy seems to be picking up, BroadSign is expanding its sales force in North America. News reaches us that Richard Massella, formerly a worldwide sales manager at Netkey Inc. joined BroadSign in late January.

Richard has a 10-year track record of success in sales of SaaS products and will focus on direct sales of BroadSign’s software.

He will be based in Connecticut. The new hire in direct sales comes after the company had spent most of 2009 establishing an infrastructure for channel distribution sales.

Rumours are that BroadSign has also added new support and development personnel to handle growing client base and product evolution.

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This entry was posted on Friday, February 5th, 2010 at 20:34 @898 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.