Big Win For DSMS And Planar In Greece
Adrian J Cotterill, Editor-in-Chief
Big win for DSMS in Greece as we hear that they have just signed a contract with Everest SA to create a digital out-of-home advertising network within the Everest retail venues – it’s NOT small either!
Everest is a 24/7 fast food chain that sells sandwiches etc. It’s pretty much a leader in this market in Greece and all tohether it has a network in Greece and abroad of about 150+ shops – the average number of customers per day is around 120.000.
Pilot phase has been ongoing for some time. Now that contracts have been exchanged there will be a further 20 venues online by end of July and an additional 30 by 15th September 2008.
DSMS of course are a big Planar Coolsign user so its a big win for them as well. This network will also use LG screens.
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