Observation Wheel Advertising At Singapore Changi Airport
Adrian J Cotterill, Editor-in-Chief
The Singapore Flyer is the world’s largest observation wheel (at 165 metres in height it allegedly offers breath-taking and panoramic views of Singapore and beyond) and it has just started advertising with EYE at the main terminals of Singapore Changi Airport.
Raju Bhakta, General Manager of Eye Singapore told us “This extensive scale campaign creates maximum exposure, top-of-mind awareness and high product recall to the three million arriving passengers during the peak mid- year holiday season”
The campaign uses EYE’s static, digital and ambient media with the aim being to capture the passengers’ full airport journey, from first impressions on arrival through to the final point of departure as they leave the airport.
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