First Use of Digital Outdoor by CYBF
Gail Chiasson, North American Editor
The Canadian Youth Business Foundation, a national charitable organization providing start-up mentoring, financing and business resources for the 18-34 age group to create their own successful businesses, is using Outdoor Broadcast Network’s national Video Board network in its new multimedia campaign.
OBN leveraged existing print and web elements created by Cohn & Wolfe-Calgary and Watermark Design-Toronto (its AOR) to create the full motion video board spot. Running in 12 markets, it marks the first national use by CYBF of outdoor digital.
Since founded in 1996, CYBF has invested in more than 2,400 young entrepreneurs, whose businesses have generated more than $267 million in sales revenue, $63 million in tax revenue, $29 million in export revenue, and created more than 13,000 new jobs.
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