DailyDOOH

Gail Chiasson, North American Editor

Neo Media Group, one of the leading DOOH network operators has been selected, following a tender by the Geneva International Airport, for the exclusive rights for digital at the airport.

First development of the project will be the installation of advertising and non-advertising screens in certain boarding rooms, in the reserved area as well as at the arrivals level, on the public side. This will take place during the second quarter of 2010.

The new media are being deployed at various strategic locations of the terminal building to improve the service and communication to the passengers. The program is being developed under the leadership of the management of the Geneva International Airport in the context of optimizing its communication.

For Neo Advertising, this project is part of its strategy of developing digital advertising assets within environments delivering a valuable advertising audience – especially in transit stations, airports and malls. This includes proposing innovative and interactive communication tools to venue owners.

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