DailyDOOH

Adrian J Cotterill, Editor-in-Chief

#KioskCom is getting real close now and just one of the many presentations that we are looking forward to in a week or so’s time is the presentation being given by Anthony R. Albanese, Chief Strategy Officer, Outcast Media Inc. and Matthew Stoudt who is of course the CEO.

Entitled ‘Merger & Consolidation: The Realities and Benefits of Creating a National Footprint‘ Anthony and Matthew will re-iterate that today’s DOOH landscape is still very fragmented.

They both believe that consolidation is imperative for the long-term success and growth of the industry and told us “Advertisers demand a national footprint and they want it now. Merging two network solutions presents many opportunities and challenges. This session will detail the merger of Outcast and Pumptop Media” who of course merged back in June 2009 to create the largest DOOH network at the gas station last year.

The presentation is on Wednesday 14th April at 11:45 a.m.

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This entry was posted on Friday, April 2nd, 2010 at 13:29 @604 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.