DailyDOOH

Adrian J Cotterill, Editor-in-Chief

We noticed that David Leider of GSTV, will be one of the panelists at NAB next week – Tuesday, April 13th from 10:30 AM to 11:30 AM in Room N239, discussing Digital Shopping: Video Transforms eCommerce & the Retail Experience.

The panel will focus on how new networks are thriving and how programming can take place on multiple devices inside and out of home we believe.

David Leider of GSTV will be sharing how television programming at the pump has helped transform pumping gas into an experiential marketing experience and will discuss how the definition of television has evolved.

He’ll also address how GSTV is a highly effective branding and customer experience tool for retail partners and a legitimate television platform being included in many advertisers’ TV mix just like any traditional broadcast or cable network.

Should be interesting.

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This entry was posted on Friday, April 9th, 2010 at 10:20 @472 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.