DailyDOOH

Gail Chiasson, North American Editor

Chicago-based Clear Channel Airports, leading marketer of airport advertising, has teamed with multi-media company Monster Media, Orlando, to create an innovative network of gesture-based digital signage to be featured in select airports across the United States.

The inaugural interactive attraction is set to be installed in Seattle–Tacoma International Airport’s (Sea-Tac Airport) Central Terminal this Saturday, May 22, with plans for a June 1 launch.

Gesture technology enables advertisers to simultaneously entertain and inform consumers by creating a full-body interactive experience. Broadening the boundaries of the powerful out-of-home advertising medium, the technology allows for dynamic multi-media imagery to be integrated with branded messaging, generating a one-of-a-kind, immersive encounter for users.

“Clear Channel is redefining the digital out-of-home advertising landscape with cutting-edge display platforms that deliver greater engagement for brands,” says Toby Sturek, president, Clear Channel Airports. “Through our gesture technology display at Sea-Tac Airport, we’re providing advertisers with a new way to deliver truly memorable brand experiences. And the appeal extends beyond bringing advertisers’ messaging to life by delivering built-in audience measurement as the displays track gestures.”

According to Airports Council International’s annual traffic report, Sea-Tac Airport, 18th busiest airport in the U.S., served more than 31.3 million passengers in 2009. It ranked 25th in total aircraft operations and has service to many destinations throughout North America, Europe and East Asia. Sea-Tac Airport travelers will use the motion-detecting wall display that allows for real-time interaction with the advertiser’s message.

Sea-Tac’s wall display is presented on a sleek LCD monitor consisting of nine 46” screens arranged in a 3×3 square grid pattern. The entire unit, including the framework, measures to 91” in height and 144” in width. The multi-touch LCD screen functions as both digital signage and a presentation system for conveying multi-media information. Users interact with multi-touch applications by pointing at or touching the screen.

Dedicated to airport advertising for more than 30 years, Clear Channel Airports, innovator of contemporary display concepts, currently handles more than 200 airport programs across the globe. It has a presence in 32 of the top 50 U.S. markets with major airports.

Clear Channel Outdoor is the world’s largest outdoor advertising company with close to 1 million displays in over 50 countries across five continents. In the U.S., the company operates over 200,000 advertising displays and has a presence in 48 of the top 50 Designated Market Areas. It also operates airport, rail, and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square. Clear Channel Adshel is the company’s international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions.

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