Bringing Stars To The Gas Pump
Gail Chiasson, North American Editor
Irvine, California-based PumpTop TV and Music Choice, Horsham, Pennsylvania,, have partnered to bring the biggest names in the music industry to the gas pump.
The partnership will bring two 30-second interview clips each month to PumpTop TV that will give viewers a unique look into the lives of their favorite musical artists. Music Choice is positioned as the number one Video On Demand Network and music provider in the U.S., and these special interviews are created exclusively for PumpTop TV by Music Choice.
PumpTop TV network reaches an audience of 12 million motorists each month. This week on PumpTop TV, Lady Gaga gives motorists some insight on the childhood influences of her unique fashion style today. In an exclusive interview with Music Choice, Lady Gaga explains that even as a child she was “wearing crazy stuff” and that her childhood nickname, Blossom, “could have been cuz (sic) she always dressed so crazy on that show” or because of how she and Mayim Bialik both share a “big nose.”
PumpTop TV will also have the opportunity to demonstrate the capability to give their viewers a richer and more targeted experience by showcasing special localized content, provided by Music Choice, in their banners.
“Music Choice is not only a video and music network, we are also a content provider and always looking at new and innovative ways to reach our customers with captivating content,” says Christina Tancredi, Music Choice executive vice-president.
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