DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Cisco DMS announcements are few and far between so we pounced on this one when we heard about it earlier today…

Dublin based CityJet has created its own TV channel using Cisco’s digital media system (DMS) – basically allowing it to provide content to its 720 employees as well as targeting customers at the airports it operates from (there are 40-inch plasma screens at CityJet’s offices in Dublin Airport, London City Airport, Charles de Gaulle Airport and at CityJet’s engineering centre in Dublin).

This dual use signage / enterprise TV is exactly (we think) the sort of deals that Cisco are after (and particularly good at).

One element of the DMS system involves a video portal that allows CityJet to broadcast the same programmes to its employees over the corporate intranet.

Complete Telecom worked on the installation we believe.

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