Gail Chiasson, North American Editor
Motorists across the U.S. can now ‘Pump Up at the Gas Pump’ – or, at least, learn how – through fitness videos, workout plans and exercise tips shown on PumpTop TV screens at gas stations.
Holly Perkins, Exercise TV trainer; Doug Woo, EVP, AdtekMedia Inc.
The interactive workout programming designed for a healthy lifestyle is being broadcast at thousands of gasoline dispensers. The new exercise program was created by PumpTop TV, a major DOOH network reaching millions of motorists each month, and
ExerciseTV, a leading digital fitness network that provides fitness and exercise tips through a cable video-on-demand channel, DVDs, an iPhone app and online at
www.ExerciseTV.tv. PumpTop TV will feature the 30-second exercise videos at gas stations across the country.
Viewers are able to download 10 videos of exercises that can be done at the pump, or, anywhere else, at www.exercisetv.tv/pump. The 10 original videos were created exclusively for PumpTop TV by ExerciseTV, which was founded by Jake Steinfeld of Body by Jake fame.
AdtekMedia, Irvine, California, is the parent company of PumpTop TV.
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