RMG Doubles Fitness Club TV Audience Or Does It?
Adrian J Cotterill, Editor-in-Chief
Earlier this week RMG Networks (nee Danoo) announced that it had doubled its fitness club TV audience and also claimed, “RMG operates the largest place-based television network into fitness club cardio rooms across the US” – strange that because we’d figure that Zoom Media and Marketing was probably about twice their size in the gym sector
What was also funny (if you can use that word to describe obfuscation such as this in a press release) was the quote “the company plans to have 1000 club locations deployed by the end of 2010” – ummm, Fred Smith, former CEO of IdeaCast (which got folded into RMG when the business was still called Danoo) always used to claim he had a 1,000 gyms – everyone in the US industry knew about Fred’s “claims” and now Garry McGuire, Jr. claims that by the end of 2010 they will have 1,000 gyms!
Boy are we really looking forward to the day when the industry finally gets around to third party venue audits.
We’ll have more on this story tomorrow.
June 16th, 2010 at 21:21 @931
My friends, all data references are from Nielsen, Q409 average versus March 2010. Also, pretty important to differentiate RMG’s live network television feeds (CNN, etc) versus other video content and digital signage propositions in the US fitness sector. E-mailing you our March results now…