Canada’s Digital Display To Be Acquired By Cineplex Odeon
We just learned that Canadian Cinema Chain Cineplex Odeon will acquire what has now become one of the premier Digital Signage integrators in Canada – Digital Display and Communications (DDC).
DDC is the lead integrator on high-profile projects such as Toronto Air Canada Center, Labatt store fixtures and the majority of Neo Advertising Canada’s network. Also boasting a full in-house content team, DDC earned a Digi Award for their work on Rogers Wireless.
This is a second digital signage acquisition for Cineplex, following a questionable buy of of OnSite Media which was originally based in Calgary. This previous acquisition was seen as less than perfect with OnSite effectively dissolved and virtually no knowledge transfer between the two companies.
More details to follow, but a good overview of the purchase (valued at $3.2M) is reported in Canada’s Globe and Mail here
Follow DailyDOOH