Six Flags And Walmart’s Family Days
Gail Chiasson, North American Editor
A joint summertime 
media and marketing initiative by Wal-Mart Stores Inc. and Six Flags Entertainment that’s currently underway includes a place-based media campaign that takes advantage of Six Flags’ national digital out-of-home network, along with in-park, in-store and online promotions.
Included is information about the benefits of ‘Walmart Family Days’ , as well as national Walmart branding spots that can be seen on Six Flags TV, Jumbotrons, In-Park Theater Network and Digital Menu Boards throughout Six Flags’ parks, and online at sixflags.com. In turn, Walmart is support ing the promotion in its stores as well as through in-market publicity and online.
The joint initiative by Six Flags, positioned as the world’s largest regional theme park company, and national retailer Wal-Mart Stores Inc.,allows Walmart customers to purchase a four-ticket Six Flags admission package, plus savings on food and attractions for $99.
This means a savings for families of up to $120 on a whole day of fun by delivering family entertainment at an affordable price. Throughout the month of June, Walmart customers shopping on Wednesdays and Thursdays can use a weekly promotion code on their receipt to register to purchase the $99 ‘Walmart Family Days’ package with four tickets to Six Flags on Wednesday, Thursday or Friday. Customers enter the promotion code from their Walmart receipt at www.sixflags.com/walmart to register and receive an email for package redemption.
“Both Walmart and
Six Flags have a long tradition of providing value to their customers, and this promotion offers a great opportunity for families to have a fun day with an eye on their budgets,” says David McKillips, senior vice-president, corporate alliances, Six Flags Media Networks, the media and sponsorship sales division of Six Flags Entertainment.
Six Flags parks will also introduce ‘Walmart Wednesdays Rise & Ride’ where ‘Walmart Family Days’ ticket holders can enjoy an extra hour of early morning ride time on Wednesdays. Plus, ticket holders will have access to other in-park savings on food and attractions.
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