DailyDOOH

Gail Chiasson, North American Editor

Irvine, California-based PumpTop TV has partnered with 10 Detroit gas and service stations which will now carry the national out-of-home digital media network’s innovative content that’s already watched by tens of millions of motorists at service stations across the country while they fill up their tanks.

Doug Woo, executive vice-president, AdtekMedia, the parent company of PumpTop TV, says that Detroit, which is the pulse of the automotive industry in America, is a natural fit for PumpTop TV.

“We’re eager to provide rewarding content that’s relevant and exciting for Detroit residents on the go, and look forward to seeing the response from motorists whose lives are linked to the auto industry,” says Woo.

PumpTop TV offers a rich content experience spanning the latest in entertainment, health and wellness, travel, the environment, fashion and more. It features geographic localization capabilities that will allow content providers to reach Detroit consumers on a more targeted level. The arrival of PumpTop TV in the Detroit market provides local service station owners with a dramatic new lure to attract customers to their locations.

The PumpTop TV network is part of a nationwide affiliate network between PumpTop TV and Outcast that provides advertisers a combined audience reach of more than 20 million motorists each month. PumpTop TV currently appears on over 12,600 screens at service stations and convenience stores throughout the U.S., including 16 of the top DMAs.

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This entry was posted on Wednesday, July 14th, 2010 at 08:06 @379 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.