Audi Use Augmented Reality To Launch A1

Audi are using Augmented Reality to launch their (new) A1 car into dealerships. The idea being to bring the car into the showroom to stimulate preorders before the car is physically available to dealerships later this year.

You can we believe visit any of the dealerships to see it or from Thursday to Sunday this week ONLY you can see the technology in action at their special event in Leicester Square (pictures shown above).

Posted by Andrew Neale on 15 July 2010.

Categories: DailyDOOH Update

2 Responses

1. The idea to bring the car into the showroom is great. The kiosk design could also fit better with the interior and car curved lines design.

   by BrandTouch on Jul 16, 2010 at 13:36 @608

2. […] Augmented Reality halfpipe game 6 Fun Augmented Reality Games for iPhone | iPhone Apps Finder Audi Use Augmented Reality To Launch A1 […]

   by We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog Archive » Augmented Reality Links of the Week- 7/23/2010 on Feb 28, 2013 at 21:23 @933

Leave a Reply

Name

Email (never shared)

Web

 

About DailyDOOH

DailyDOOH is put together by a dedicated team of journalists and some of the best world wide contributors in the industry with a lot of help from our own R&D folks. Our Target Audience is very much Media Owners, Media Planners, Media Buyers, Brands, Advertising Agencies, Content Agencies, VCs, Retailers, Corporate and Retail Investors. As […]more →