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Audi Use Augmented Reality To Launch A1

Andrew Neale

Audi are using Augmented Reality to launch their (new) A1 car into dealerships. The idea being to bring the car into the showroom to stimulate preorders before the car is physically available to dealerships later this year.

You can we believe visit any of the dealerships to see it or from Thursday to Sunday this week ONLY you can see the technology in action at their special event in Leicester Square (pictures shown above).


This entry was posted on Thursday, July 15th, 2010 at 19:17 @845 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Audi Use Augmented Reality To Launch A1”

  1. BrandTouch Says:
    July 16th, 2010 at 13:36 @608

    The idea to bring the car into the showroom is great. The kiosk design could also fit better with the interior and car curved lines design.

  2. We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog Archive » Augmented Reality Links of the Week- 7/23/2010 Says:
    February 28th, 2013 at 21:23 @933

    […] Augmented Reality halfpipe game 6 Fun Augmented Reality Games for iPhone | iPhone Apps Finder Audi Use Augmented Reality To Launch A1 […]

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