Nielsen Credits GSTV With 27 Million
Gas Station TV claim to be the only third-party measured and audited media network at the pump in the US and tell us that “clients are confidently buying GSTV”
The most recent (Nielsen) report shows GSTV exceeding 26 million monthly Nielsen-verified fueling impressions, and next month’s report will reflect GSTV’s steady climb to 27 million monthly fueling impressions via new stations coming online this week.
Paul Lindstrom, SVP Nielsen Media Research told us “Gas Station TV continues to demonstrate its leadership in away-from-home television measurement. GSTV pioneered not only measurement in the gas digital media space, but individual market measurement for all Nielsen On Location companies.”
Gas Station TV’s Pocketpiece reports are presented in a format common to all Nielsen-measured networks, including traditional television networks. The reports define standard Nielsen-provided analytics to support the planning, buying and post-buy evaluation of the Gas Station TV network.
David Leider, CEO Gas Station TV told us “It’s irresponsible to ask a client to spend money on your network without proper accountability to ensure the value of their buy”.
Categories: DailyDOOH Update
