I was on my way to Toronto yesterday, to spend some time in the R&D lab of one of our customers, and I had to wait rather a long time for a plane.
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[1]
- Armani
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[2]
- Internet Station
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[3]
- Paco Rabanne
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[4]
- Absolut Vodka
The Air Canada flight (normally so prompt) scheduled for departure at 15:00 BST didn’t take off until 01:30 am the next morning – meaning a wait of over 10 hours.
[5]Anyway, given the time for an extended wander round London Heathrow’s Terminal 3 departure lounge (as well as the usual JC Decaux screens throughout the terminal), there are a number of individual deployments in the retail units throughout the main departure lounge shopping area worth a look.
- First was this install for Paco Rabanne (picture shown to the right here). Paco Rabanne had a pair of LG panels mounted on either side of a glass partition which lent the display an air of quality, but unfortunately they suffered from reflections from the high ambient levels of store lighting.
- Giorgio Armani had two very nice free standing single-sided pod designs. They pointed in opposite directions with a nice graphic on the reverse but again suffered from problems with reflections (it is incredibly bright in some of the retail areas).
- One of my favourite displays was the one for Absolut Vodka. This was actually a higher resolution LED modular display on mounted on top of the shelves on two sides which made a change from all the other LCD panels (and of course did not suffer the same ‘reflection’ issues).
- There were also three Dell monitors forming an (almost ad-hoc) mini tower display. This system from Spectrum Interactive [6] was advertising the internet terminal station it was attached to and was also showing UK Home Office and Foreign Office public information as part of the loop.