DailyDOOH

Chris Sheldrake

Mood Media Corporation, listed on the Toronto Stock Exchange, with stock symbol MM yesterday appointed Vanessa Warren as senior vice president of corporate marketing.

Vanessa will be reporting to Mood Media Corporation’s Chief Executive Officer, Lorne Abony. Vanessa heads up the group’s brand and communication activities across 40 countries in Europe, North America, Australia and Asia.

The press release stated “She will be responsible for managing all aspects of commercial and trade marketing as well as international communications across all key stakeholders. She will be instrumental in building the brand profile and supporting investor relations”.

Lorne Abony, Chief Executive Officer and Chairman of Mood Media Corporation told us “In-store marketing has huge growth potential as retailers increasingly look to create memorable and entertaining shopping experiences. Vanessa’s role will be instrumental in developing Mood Media Corporation’s global brand. She brings fantastic industry experience and enthusiasm to this position and we are very excited about the role she will play in growing the business,”

Ms. Warren was most recently group marketing manager, Mood Media, the sensorial media division of Mood Media Corporation.

Vanessa told us “This is a very exciting time for Mood Media Corporation and I am pleased to be part of a growing business. I look forward to showcasing the company’s strength in music and visual technology to new clients and helping to drive greater awareness of Mood Media Corporation’s brand,”

Mood Media Corporation specialises in providing businesses with multimedia solutions to influence purchasing decisions and increase consumer expenditure, using a mix of music, visual media and scent marketing. Mood Media Corporation works with each individual client to make sure their multi-media solution reflects their brand and is customised to their business needs.

This entry was posted on Monday, August 9th, 2010 at 18:35 @816 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.