Gail Chiasson, North American Editor
We gleaned a raft of information from the various speakers who drew attention and questions from the audience throughout the two days of the conference.
Here’s just a few of the comments of which we took particular note from speakers that we haven’t covered in other articles:
“There will be a huge increase in consolidations ands mergers over the next 12 to 18 months.” (Stu Armstrong, president, Enqii, and chairman of day one of the conference)
“Don’t be a vendor. Be a partner.” (Robert Wolf, CEO, InStore Broadcasting Network)
“You need pricing integrity.” (Robert Nolan Jr., managing partner, Halyard Capital)
“We need more gender recognition research.” (Jill Nickerson, vice-president, director of OOH, Horizon Media)
“If the landlord wants to have a percentage of time, it cuts into your revenue.” (Alan High, president, Clear Channel Malls)
“As people become more stationary, the more important content becomes.” (Alan High, president, Clear Channel Malls)
“Don’t oversell the network’s flexibility. Flexibility complicates the world of agencies and media buyers.” (Alan High, president, Clear Channel Malls)
And perhaps my favourite of the two days “A captive audience isn’t always a captivated audience.” (Stephen Randall, CEO, LocaModa) and I don’t think he was talking about the conference itself!
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