DailyDOOH

Gail Chiasson, North American Editor

Pearl Media, Fairfield, New Jersey, specialist in converting vacant retail storefronts into innovative advertising opportunities, is expanding by bringing its storefronts inside, into malls.

Pearl Media now has access to inventory within more than 300 malls (including eight of the top 10 largest malls) and shopping centers in the top 50 Markets in the U.S..

With the holiday season just around the corner and the average American spending more time and money in malls than any other part of the year, Pearl Media is promoting its storefront medium (both static and interactive) is one of the best ways to influence holiday purchase decisions. Pearl Media’s storefront inventory provides advertisers with one of the largest advertising opportunities available to communicate with individual shoppers.

Using Pearl Media’s exclusive interactive technology and creativity, each Mall Storefront has the capability to be transformed into an interactive digital experiences to make any campaign come to life as well as tie into the hottest social media outlets.

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This entry was posted on Wednesday, October 13th, 2010 at 15:01 @667 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.