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Cineplex Entertainment Goes Digital

Last week we were excited to attend a guided tour of an ‘all-digital’ location of the SilverCity CrossIron Mills Cinemas and XSCAPE Entertainment Centre just outside Calgary (Rockyview, AB) – the first of Cineplex Entertainment’s all digital concept locations and here is what we saw…

The general manager, and our host, seemed extremely pleased with the system saying that it reduced workload off her staff that would otherwise manually hang and re-hang the posters to reflect any changes in show time and cinema changes.

Guest services desk also included 6 digital displays (4 landscape and 2 portrait) running a loop of promotional concession offers and movie teasers.

Almost entirely digital, the cinema used just 8-10 classic static posters, for upcoming movies. It was hinted that there were plans to replace these as well, but at a later date.

Concluding our visit, Cineplex indicated that they expect to begin rolling out digital signage technology the rest of their properties commencing in early 2011.

Coupled with Cineplex’s new UltraAVX premium theatre concept (larger screen, reserved seating, leather reclining seats and premium sound system) the entire facility looks stunning. Great job and hats off to both Cineplex and BroadSign for recognizing the value and promise of digital for the theatre industry. Our wish list would include some local messaging control (perhaps via BroadSign Creator application) to the local staff for promoting local events, but that is a policy not a technical issue and may come at a later date.

Posted by on 12 November 2010.

Categories: DailyDOOH Update

6 Responses

  1. Nice

    by Paul Vinet on Nov 12, 2010 at 13:23 @599

  2. The CIO (Jeff Kent) is the catalyst behind the effort. He is a true visionary!

    by Billy Budwitz on Nov 12, 2010 at 15:20 @680

  3. Indeed he is. Jeff and the entire team have been a pleasure to work with.

    by Daniel Fleischer on Nov 12, 2010 at 16:00 @708

  4. Love the integration, impressive CMS/architecture.

    by Majid Hashemi on Nov 12, 2010 at 18:26 @810

  5. Was this a DDC installation?

    by Johnny on Nov 12, 2010 at 22:03 @960

  6. @dailydooh – need to implement FB like buttons on your blog. Very nice installation.

    by AK on Nov 12, 2010 at 22:35 @982

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