Tokyo’s Graffiti Bar
Adrian J Cotterill, Editor-in-Chief
Described as the world’s largest hospitality multitouch display installation this Graffiti Bar in Tokyo consists of seven 46-inch and seven 32-inch MultiTouch Cell LCD units set up as bar-top and lounge tables and two large wall projection screens.
A novel interface includes interactive visual effects, a multitouch menu for bar patrons, and information capture on patron’s VIP cards and drink glasses. Central to the theme of the Graffiti Bar, which offers ‘artistic dining’, patrons can draw their own graffiti on the MultiTouch displays and can browse drink and food menus, interact with their waiters, play games, and enjoy media content provided by the bar.
Interactive special effects, including virtual champagne bubbles and lightning bolts, react to touch and objects placed on the tables. VIP cards placed on the MultiTouch displays will trigger exclusive VIP content – all content is remotely controlled from the MultiTouch Control Interface, located behind the bar.
Hannu Anttila, vice president of sales for MultiTouch Ltd. told us “We live, work, eat, and sleep in a multi-screen world, and now we are expanding to a multi-user, multitouch screen environment, where we can manipulate information in a collaborative fashion, even when enjoying a cocktail. Tokyo Graffiti Bar is a template for the future of public information display, and how entertainment in restaurants and bars will be consumed.”
MultiTouch worked closely with Green Light Productions on the Graffiti Bar installation, which officially opened this week. Located in Tokyo’s Roppongi area, the Graffiti Bar is targeted toward a high-end clientele, and seats 120 in a high-concept interactive art installation.
“Bars and restaurants have evolved in the past four decades from table screen implementations of videogames, such as Pong, to large-screen projection t.v.s and, of course, high-definition displays, for patron enjoyment. Now, the multitouch, multi-user display enables restaurateurs to deliver specialized, even individualized, content to patrons, and provide application which complement patron’s mobile applications,” said Mike Verweyst, the owner of Green Light Productions.
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