DailyDOOH

Geny Caloisi

In a media first, British Gas is literally turning Sky News’ Showbiz news upside down, as part of an innovative campaign, planned and booked through Carat and Posterscope, running on JCDecaux’s digital screens in rail stations nationwide.

From 15 November commuters at railway stations checking Sky News updates on JCDecaux’s digital screens have been seeing Sky’s showbusiness news screened upside down, followed by an upside-down British Gas creative, that rights itself with the strapline, ‘Being without heating or hot water can turn your world upside down. With HomeCare, we’ll get you out of the cold fast.’

Spencer Berwin, Managing Director Sales at JCDecaux told us “This campaign demonstrates digital outdoor’s flexibility, with the ability to show content that creates real ‘watercooler’ moments, engaging the public with entertaining and eye-catching creative.”

British Gas booked the two-week national rail campaign with JCDecaux in 17 rail stations nationwide, with a footfall of 34 million people, in a unique link-up with Sky News, the content news provider on JCDecaux’s screens.

This entry was posted on Friday, November 19th, 2010 at 11:53 @537 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.