Digital Mall Directory Sighted In Scarborough
This physical pod at Scarborough Town Centre looked clean, with high quality finish, branded with Scarborough Town Center logo. It was considerably thinner than the current Pattison-OneStop ad pods found in other malls around the Greater Toronto Area; so thin that at first glance it looked as a regular light-box, until the content jumped in motion.
Content loop included a mixture of Rogers, Disney, HP and Royal Bank ads on one side and a static image of the mall map on the other. Unfortunately the directory was not interactive or searchable.
Scarborough Town Center is managed by OXFORD Properties, which looks after a number of high-profile malls in Canada. Hopefully corporate looks at taking the digital directory project into its other locations.
Categories: Scuttlebut
