Redfish Gets Own Watchfire Digital Billboards
Gail Chiasson, North American Editor
Redfish Advertising, Tulsa, Oklahoma, has installed two 19mm digital billboards, manufactured by Watchfire Digital Outdoor, Danville, Illinois, about 1,500’ apart on Interstate 44, one of Tulsa’s most highly traveled roads with a traffic count of over 100,000 vehicles daily.
The billboards, a 10’x30’ and a 10’x36’, face opposite directions and are located between the Yale Avenue and 41st Street exits. Dax Neal, Redfish Advertising owner, says that the two digital billboards allow him to sell packages to advertisers who want their message to reach both the east and westbound traffic patterns on I-44 and, still only pay for the price of one digital billboard. Advertisers include hotels, a local university, retailers and service providers.
Neal selected his digital billboards from Watchfire because the displays are more vivid and look better “Watchfire billboards display images with more clarity than competitors,” he says. “The white on Watchfire billboards is very white and not muddled like other boards. I can actually display ads with white backgrounds, something I couldn’t do on a competitor’s board because the white would look washed out.”
Vibrancy and color is especially important to Redfish Advertising because the company features local visual artists in promotional spots.
“We like to feature artwork because it’s interesting for viewers to look at while also supporting local artists,” said Neal.
“Tulsa is a very energetic billboard market and we look forward to seeing our presence grow among independent operators like Redfish Advertising.” said Darrin Friskney, director of Watchfire Digital Outdoor.
With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. Watchfire billboards have the deepest color palette in the industry and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED modules in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest conditions.
Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead-times, customer support, and software are considered to be tops in the industry.
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