Seen here in Lincoln Center, NYC is Intel’s ‘enhanced interactive multimedia video unit’ and it certainly seemed to grab people’s attention.
I noticed that it seemed particularly effective after dusk, pedestrians seemed to have no hesitation to stop, stare and interact. I wonder if there is any research that shows that activating this type of digital out of home media is more effective at night when people can really experience the huge video display?
Either way, innovative marketing techniques like this by Intel, are constantly pushing the envelope on new and improved data capture methods that are ultimately integrated seamlessly into the consumer’s experience.
December 16th, 2010 at 18:56 @830
This is a great example of why US DOOH spending has grown 15% in the first half of 2010! I believe OMG and Monster Media (www.monstermedia.net) were responsible for this execution for Intel.