All Day I Dream About Sex

Intel’s ADIDAS virtual shelf was just one of the many attractions on offer on their stand at #ISEUROPE. The implementation was, we believe, managed by Intel in-house technologists in cooperation with the Adidas in-store innovation team

Taking the Samsung-let’s-put-screens-in-context one step further Intel had some of their booth staff kitted out in ADIDAS clothing (and sneakers of course) top to toe.

Max Brands, Adidas Head of retail operations who is based in Germany is leading some very cool implementations for Adidas group world wide it seems.

Posted by Adrian J Cotterill, Editor-in-Chief on 7 February 2011.

Categories: DailyDOOH Update

One Response

1. The Adidas features was running on C-nario.

   by Claude HAGEGE on Feb 7, 2011 at 10:54 @495

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