ISE 2011 Biggest Show Ever
ISE2011 attracted a record 34,870 attendance to the Amsterdam RAI between 1-3 February. This total represents a 22% increase on last year’s figure, and is the highest attendance achieved by any standalone AV tradeshow anywhere in the world.
Since the current floor space has already been sold out for next year, ISE organiser had already confirmed that the 2012 show would occupy an expanded footprint, with the addition of Hall 7 to the 2011 layout.
Attendees saw innovations and solutions from 715 exhibitors – including 150 new companies and representing an 11% rise on ISE 2010 – covering some 26,650 net square metres of floor space. The latter figure seems certain to be surpassed again in 2012, after on-site exhibitor rebooking resulted in 102% of the 2011 floor plan being reserved.
ISE 2012 is being held 31st January 2012 to 2nd February 2012
Categories: DailyDOOH Update
