DailyDOOH

Adrian J Cotterill, Editor-in-Chief

POPAI’s latest Digital Signage Survey in the UK has literally been flying off the shelves (at least metaphorically) since our Geny wrote ‘POPAI Research Shows Market Growth‘ a few weeks ago.

The report (now in its seventh edition) which is available to members for GBP 175 and non-members GBP 299 attempts to identify where and how UK retailers are currently using digital signage (display screens) in place of or in addition to traditional Point of Purchase.

It also polls the attitudes of retailers, brand owners, shopping centres and network operators, including their plans and reasons for using digital signage in the future.

Jason Cremins, CEO signagelive and previous Chairman POPAI Digital told us “This is an essential reference point for any retailer, brand or manufacturer using or considering in-store digital signage”.

He continued “This survey is the most accurate gauge of retail digital signage in the UK currently available. It shows that the use of this media technology is on the increase and becoming more sophisticated.”

Topics covered in the report include: –

Screen usage

Hardware

Content

Attitudes

Shopping Centres

To purchase a copy email ukdigitalsignagesurvey@dailydooh.com

This entry was posted on Tuesday, February 8th, 2011 at 21:17 @928 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.