DailyDOOH

Adrian J Cotterill, Editor-in-Chief

We don’t know whether to laugh or cry. What a missed opportunity for MediaZest (one of our long term banner advertisers lest anyone think we don’t like to criticize those who pay us) who today (finally, finally) made an announcement about the virtual mannequins at Luton Airport.

MediaZest worked with Tensator Ltd (who do queue management solutions) and together they took the original 3M concept (remember we coined the term ‘virtual mannequin’ back in 2009) and have really moved it on ‘leaps and bounds’.

There has been huge amounts of mainstream press all of which AIM listed MediaZest managed to miss!!

Both the BBC and ITV covered it as well as radio station Heart FM and UK newspapers the Torygraph and the Independent.

In the announcement to the stock market Geoff Robertson, CEO of MediaZest commented “We have already identified a large number of scenarios where the deployment of virtual salespeople, advisers or receptionists is beneficial to both the public and our customers and foresee a large demand for the product going forward. Partnering with a world leader in queue management solutions like Tensator, with their global reach, makes great sense to both parties: bringing our expertise, technical knowledge and deployment together with their wide ranging customer base to provide mutual benefits. We are in ongoing discussions to deliver other solutions to Tensator beyond this product.”

MediaZest stock ticked up 25% on news of the announcement.

This entry was posted on Wednesday, February 9th, 2011 at 15:06 @670 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.