Russ Curry, Ministry of New Media
The French industry association, Digital Media Association France held its third ‘Golden Screen Awards’ (‘Ecrans d’Or’) in Paris last night. The announced two categories eventually became three, with the jury deciding at the last minute to create a third special ‘Jury Prize’.
And the winners are…
- Prize for the ‘Best Overall Project’ went to Retail Media for its digital signage network deployed at check-out desks in the Auchan supermarket chain.
- Prize for the ‘Best Creative’ became the ‘Innovation Prize’ and was awarded to Instore Solution for its digital media installation in Surcouf (Computer Retailer) outlets.
- Finally, a special ‘Jury Prize’ was given to Cigale TV, for its network in bakers shops in Paris.
Congratulations from all at DailyDOOH to the winners.
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