Achtung: U-Bahn fährt ein!
Adrian J Cotterill, Editor-in-Chief
The XTP system in Munich is based on positively ancient equipment as shown in the picture above but we liked the content a lot, a nice mix of adverts and ‘nachrichten’ (i.e news) from N24 (shown below)…
The warning that a train was approaching “Achtung: U-Bahn fährt ein!” was a bit harsh and could have done with some nice graphics for all those drunken tourists… 😉
And Nokia had a strong brand presence with many of the advertising campaigns being run mobile and / or O2 related…
STRÖER INFOSCREEN GmbH of course own the media rights and run the network, much as CBS Outdoor do with the London Underground.
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