Oscar Nomination Campaigns
Gail Chiasson, North American Editor
This is one of those bits of news that we wish we’d been told about a week ago rather than just learning about it at the last minute – in this case on the Friday afternoon just before the Oscars. Would have made good pictures, too!
Apparently Clear Channel Outdoor’s digital network was running Oscar nomination campaigns in the Los Angeles area for five of the 10 films that were up for Best Picture: 127 Hours (Fox Searchlight), Black Swan (Fox Searchlight), The Kings Speech (Weinstein Company), True Grit (Paramount) and Social Network (Columbia).
It’s exemplary of how Clear Channel Outdoor’s digital screens are being used heavily by Hollywood film studios. In fact, In 2010 alone, 11 studios made use of Clear Channel Outdoor’s vast digital network in Los Angeles to promote no less than 91 theatrical releases. Included in that number were seven of the year’s top 10 highest grossing films, including: Despicable Me (Universal Pictures), Harry Potter and the Deathly Hallows: Part 1 (Warner Bros.), Inception (Warner Bros.), Iron Man 2 (Paramount Pictures) and The Twilight Saga: Eclipse (Summit Entertainment). Moreover, the division was recently running Oscar nomination campaigns for five of the 10 films up for Best Picture: 127 Hours (Fox Searchlight), Black Swan (Fox Searchlight), The Kings Speech (Weinstein Company), True Grit (Paramount) and Social Network (Columbia).
As well, in the heart of New York City’s famed Times Square, Clear Channel Spectacolor, a division of Clear Channel Outdoor and the U.S. market leader in spectacular sign displays, housed campaigns from seven studios to tout 33 theatrical releases.
Not only are the studios using Clear Channel Outdoor’s digital networks to reach consumers on the go and continue to sell tickets to bolster box-office grosses, but their awards-season campaigns were especially targeted to reach a precise pool of voters!
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